Find out if you use AI effectively
- not just efficiently.
Want to know what it actually measures? ↓ Keep Scrolling
What you get
Efficient vs Effective
Doing things faster.
Generating 50 outputs a day and accepting the first answer every time.
Optimising for speed.
Efficient
Effective
Producing better outcomes.
Steering the AI toward the right problem and stress-testing the result.
Optimising for quality.
The gap between them isn't a tool gap but a method gap. AI amplifies the quality of your thinking; it doesn't replace it.
Go deeper: downloads and research
The prompts in this assessment are backed by a synthesis of over 200 studies on how knowledge workers actually use AI. Download the full assessment document, including both the ChatGPT and Claude prompts, the research references, and the background on the SPARKS method.
Our courses
SPARKS: From AI Hype to Impact
Six behavioural habits that shift you from querying AI to steering it. Each day, one behaviour; each session produces something you can use the same day. Live cohort, private company program, or self-paced video.
Speak So You Are Heard
For leaders who need to be clear, direct and persuasive in high-stakes conversations: boardrooms, client pitches, difficult one-on-ones. Frame an argument, hold your position, land the message.
Bryan Cassady
+32 475 86 07 57
bryanc@bryancassady.com
© 2025. bryancassady.com. All rights reserved.
Meet with Bryan for a 1-1:
Bryan Cassady is an AI keynote speaker, author of CYCLES, and founder of GenOrg, helping enterprises turn AI hype into measurable execution.